how long should bras last missfits

How Long Should Bras Last?

How long should bras last? According to our Fit Quiz data, more than 50% of the Missfits fam have had their bra for more than a year.

Unlike mansplainers and Celine Dion’s heart, bras do not go on and on. They have a specific lifespan, which is unfortunate for those of us who find it very difficult to find bras that we like.

So how long should bras last?

Well, it actually depends. 

On average, a bra should last for about 6-8 months of regular wear. 

After 8 months of regular wear, the elastic can stretch and the cup can distort, making it uncomfortable and ill-fitting. 

Thankfully, there are ways to lengthen the lifespan of your bra!

How to Make Your Bras Last Longer

bras last longer missfits


If you wear the same bra every day, it will wear out within a couple of months. If possible, rotate through multiple bras throughout the week so you don’t wear the same bra multiple days in a row. 

After being worn, the elastic in bra bands needs time to settle back into its original size. Wearing the same bra day after day will permanently stretch out the elastic. Change your bra each day to ensure that your bras get their proper R&R.

Rotating through four or five bras will help your bras last a year or longer!

Go Easy on the Washing

Yes, you have our permission to do less laundry! 

Bras should be washed every three wears. Read our blog post about Bra Care Hacks to learn the right way to wash bras!

Invest in Quality Bras

This is a no-brainer but the better the quality, the longer the lifespan. If you can afford to invest in higher-end lingerie, you will find that they last much longer than budget bras.

Price isn’t always an indicator of quality. Good bras have well-sewn seams, fully-encased wires, comfortable fabric, and strong closures. 

Opt for Seams Over Contour

Bras with contoured cups are great for shaping your breasts but they typically do not last as long as a lined, seamed bra. The foam in the contoured cups can become worn out and distorted after wear and washing. Bras that are constructed in multiple pieces tend to last longer.

When to Retire a Bra

donation bras last missfits

How do you know when it’s time to depart with your beloved bra? Here are some signs that it’s time to pass it on.

  • When the back band rides up, even when fastened on the tightest hook.
  • When the wires are poking through their casing
  • When it has holes or tears
  • If the hooks are broken
  • If the cups are distorted and no longer give you your desired shape
  • If the straps are stretched out and no longer supportive
  • If your body changes and you need a different size bra
  • If your back and shoulders feel sore after wearing it

How to Retire a Bra

retire a bra missfits

Good news: your bra can live a second life after it’s served you!

If the bra is in good condition, you can donate it to charity shops, women’s shelters, or organizations for breast cancer survivors.

If it’s tattered, try DIYing your bra into something else, like a floral headband!  

How long have you had your favorite bra? Let us know in the comments!

While you’re here, check out our Fit Quiz to learn about your boobs and find the perfect bra!

most common bra myths missfits

The Most Common Bra Myths

The Most Common Bra Myths (And Their Truths!)

In the era of #fakenews, how do we discern what is real?

By reading the Missfits blog, of course!

This week, we’ve rounded up the most popular bra myths and debunked them. Let’s get Mythbusting!

Bra Myth #1: Bras are Antifeminist

bra myth antifeminist missfits

We will eventually write an entire blog post (or novel!) about this subject, but to sum up: bras are bras, and they are void of inherent sociological value. Any meaning found within objects is ascribed by a human actor, and any assignment of ideas to an object should be one’s own personal decision. 

If bras make you feel comfortable and supported, wear them. If they make you feel restricted and oppressed, don’t wear them. But remember, you can still be a feminist if you wear a bra.

Bras have fascinating political and sociological histories. To learn more about how bras have been used within these spheres, check out our blog post, “Bras as Instruments of Political Protest”

Bra Myth #2: You Can’t Sleep in a Bra

sleep in bra myth missfits

Yes, you can. You will not develop cancer from it. You will also not get perkier breasts from sleeping in a bra. There is no scientific support to any of these myths.

However, if you choose to sleep in a bra, be sure it fits correctly. If not, the wires may poke you and cause injuries. 

Click here to check if your bra fits you correctly.

Bra Myth #3: You Have One Bra Size

bra size missfits

Nope! Thanks to a lack of industry-wide sizing standards, you will likely have a different bra size for each brand you shop (and sometimes multiple sizes per brand!). 

A recent article in the Atlantic outlined just how arbitrary sizing is in companies like Victoria’s Secret: 

“[The former president of Victoria’s Secret] made it a point to not conduct any research at all into what actual women wanted, from their underwear or from their lives. ‘The company does no consumer or market research, absolutely none!’ [Roy Ramond, the founder of Victoria’s Secret] said. ‘I just don’t believe in it.’”

Based on these comments, we can easily assume that your bra size will not be consistent between brands – particularly because some brands (like Victoria’s Secret) do not have a concrete basis for standard sizing.

Some countries have a standardized bra sizing system, which you can read about here.

Bra Myth #4: A Well-Fitting Bra Won’t Leave Marks

marks missfits

Unfortunately, it will. This is because for a bra to fit properly, it has to be snug against the skin to support the weight of your breasts. You will have imprints of your bra on your skin after a full day of wear, like a bra ghost. 

If the marks are heavily indented and red or you feel discomfort when wearing your bra, it may not fit you correctly. Here’s how to tell if your bra fits.

Bra Myth #5: The Straps Do the Supporting

bra myth straps

Wrong again, sort of. Bra straps should only hold about 20% of the weight of your breasts. The majority of the weight is held by the bra band. 

If your straps dig into your shoulders from the weight of your breasts, it’s an indicator that your band size may be too big, or your cup size too small. Learn more about bra fitting here.

What other bra myths have you heard? Leave us a comment below!

Be sure to check out our Fit Quiz to find your perfect bra fit!

world's wildest bras missfits

The World’s Weirdest Bras

The World’s Weirdest Bras

Some months ago during a field trip to Berlin’s Spy Museum, our CTO Alex stumbled upon the “Bra Spying Camera”, which was used by female informers to the East German government of the 1980s.

Image via

This piqued our curiosity and sent us down a rabbit hole–besides housing spy cameras, what other quirky and wild uses have been invented for the bra?

Settle in for a fun read, and let us know in the comments which ones you would wear!

Wild Bra #1: The Emergency Bra

Images via Boston Herald

This bra is a beautiful marriage of utility, design, innovation, and strangeness. It was invented by Dr. Elena Bodnar and won an Ignoble Award in 2009 for “designs that make you think and laugh.” The bright-red lingerie functions as a normal bra, but in emergency situations it can be transformed into a gas mask.

Dr. Bodnar explained,

“The goal of any emergency respiratory device is to achieve tight fixation and full coverage. Luckily, the wonderful design of the bra is already in the shape of a face mask and so with the addition of a few design features, the Emergency Bra enhances the efficiency of minimizing contaminated bypass air flow.”

A bra that looks cute and is functional in emergency situations? Sign us up!

Wild Bra #2: Candelabra Bra

Image via Hannah Havana

Half erotic, half scary, this bra puts the “bra” in candelabra. In case you’re looking to add some heat to your bedroom repertoire, here’s an idea for you.

Wildest Bras #3: Victoria’s Secret Fantasy Bras

fantasy victoria's secret missfits

The Victoria’s Secret Fantasy Bras might be the most expensive bras to ever exist, with some costing as much as $15 million USD.

Each year, Victoria’s Secret unveils its Fantasy Bra in November – a handmade bra embellished with fine Swarovski gemstones and diamonds. 

Wild Bra #4: Triumph Bras

triumph bras missfits

Each year, the Japanese brand Triumph releases limited prototypes of crazy bras, including bras with build-in fishtanks, bras made of glass, and bras made with soccer balls!

Wild Bra #5: The Wine Rack

wildest bras missfits

This bra has a built in bladder that holds 25 ounces of liquid! The Wine Rack website says to “Take a bottle of wine, a mixed drink or even a fifth of your favorite hard stuff to the movies, concerts, ball games, even PTA meetings.” The built-in straw makes for easy sipping!

Wild Bra #6: Madonna’s Cone Bra (designed by Jean-Paul Gaultier)

wildest bras missfits

The famous (or infamous?) cone bra was introduced on Jean-Paul Gaultier’s runway in Winter 1984. The pop princess saw it on the runway, and six years later asked Gaultier to design the costumes for her Blond Ambition tour. Thus, the bra became known to the world.

Wild Bra #7: Katy Perry’s Firework Bra

To be honest, all of Katy Perry’s bras could have made this list. She has worn bras that look like mint candy, Hershey’s kisses, sparkly film reels, and bras that shoot whipped cream. Her wildest one debuted in her 2001 music video for “Firework”: it shot fireworks out of her chest!

While you’re here, be sure to take our Fit Quiz to find your perfect bra fit! To learn more about bra styles, check out our Encyclopedia of Bra Styles!