What is the Fit Quiz all about?

THE STORY Missfits, the idea, has been in the making for almost two years now. In 2017 I was an ...
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Americans pay more for bras than Europeans

Survey says: Americans pay more for bras than Europeans

In the early days of Missfits, we spoke with lots of women about what they love, hate, and don't understand ...
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Why does my bra ride up in the back?

When correctly fitted, a bra band should rest squarely beneath your shoulder blades, parallel to the floor. So why are ...
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How many bra sizes are there?

Answer: it depends. Bra sizes are confusing. If you're not convinced, try finding another piece of clothing where a standard ...
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