How Long Should Bras Last?
How long should bras last? According to our Fit Quiz data, more than 50% of the Missfits fam have had ...
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The Most Common Bra Myths
The Most Common Bra Myths (And Their Truths!) In the era of #fakenews, how do we discern what is real? ...
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The World’s Weirdest Bras
The World’s Weirdest Bras Some months ago during a field trip to Berlin's Spy Museum, our CTO Alex stumbled upon ...
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How Do You Make a Bra Fit Recommendation?
Here's a riddle: There are hundreds of thousands of bras in the world, and billions of breasts. How do you ...
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Missfits Faves: What We’re Loving Lately
Missfits Faves: What We're Loving Lately Welcome back to our blog! This week we're doing a roundup of what we ...
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Our Favorite Bra Hacks
Missfits presents: Our Favorite Bra Hacks! Is it just us, or is everything being “hacked” these days? You’ve probably seen ...
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Bra Sizing Around the World
Like currencies, visa requirements, and the pronunciation of “aluminum”, bra sizing lacks an international standard. Bra sizing emerged in the ...
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Why Do Bras Have Underwires? The What, When, How, and Why
As far as bra components go, underwires are probably the most infamous. They snap and shift and shank us at ...
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A Roundup of What We Loved in June
Welcome to our new blog series: a monthly roundup of What We Loved! In June, we saw a plethora of ...
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Bras as Instruments of Political Protest: A Brief History
The bra is a fascinating object of study. Depending on who you ask, it can represent femininity, functionality or oppression ...
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11 Mind-Blowing Bra Facts That You Didn’t Know
How much do you know about bras? This roundup of fun bra facts has us thinking we may not know ...
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Sister Sizing: Our Favorite Bra Shopping Hack
Imagine two different bras: one is size 38A, and the other is size 32DD. Which bra has the bigger cup? ...
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7 Bra Care Hacks You Need to Know
Finding a good bra is like finding a good relationship; it comforts you, supports you, and you will do whatever ...
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Bra Cups 101: Why and How Bras are Measured in Cups
The most common answer from our Fit Quiz was 34B. Many of us know that the “34” represents the circumference ...
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The Every-Woman’s Encyclopedia of Bra Styles
Bras as we know them today were officially introduced to the world in 1914 by Mary Phelps Jacobs, who received ...
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The Ultimate Bra-Fitting Guide: 5 Steps to Finding a Bra that Fits
Welcome to the Ultimate Bra-Fitting Guide! We will take you through 5 steps to know if your bra fits correctly, ...
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What is the Fit Quiz all about?
THE STORY Missfits, the idea, has been in the making for almost two years now. In 2017 I was an ...
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Survey says: Americans pay more for bras than Europeans
In the early days of Missfits, we spoke with lots of women about what they love, hate, and don't understand ...
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Why does my bra ride up in the back?
When correctly fitted, a bra band should rest squarely beneath your shoulder blades, parallel to the floor. So why are ...
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How many bra sizes are there?
Answer: it depends. Bra sizes are confusing. If you're not convinced, try finding another piece of clothing where a standard ...
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